\n[LL] : A lot has happened, especially with Minerva, our high-end watch collection. Minerva\u2019s exclusivity has drawn collectors worldwide, with pre-bookings happening even before the details of new pieces are announced. It reflects both trust in the brand and growing interest. Auctions have shown Minerva pieces exceeding expected values, reinforcing the impact of this heritage brand.<\/p>\n
[KJ]: Tell me about the Middle East edition.<\/strong> [KJ]: What makes Minerva unique in today\u2019s luxury watchmaking market?<\/strong> [KJ]: You mentioned a reversed movement earlier. Can you elaborate on that innovation?<\/strong> [KJ]: How do you maintain traditional techniques while embracing innovation?<\/strong> [KJ]: What challenges did you face creating the Middle East edition?<\/strong>
\n[LL]: The Middle East is a key market for us, with a growing community of collectors in Dubai, Abu Dhabi, and Saudi Arabia. We recently launched a boutique in Saudi Arabia, where exclusivity is highly valued. For this region, we\u2019ve created a 10-piece limited edition with a distinctive green dial inspired by local preferences. The green tone is refined, akin to an emerald, and tailored to the collectors here.<\/p>\n![\"\"](\"https:\/\/katsbling.com\/wp-content\/uploads\/2024\/11\/Montblac_02.jpg\")
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\n[LL]: Minerva’s heritage dates back to 1858, and its focus has always been on exceptional craftsmanship. Our watches are handmade in a small Swiss village with only 30-40 artisans dedicated to Minerva. Each watchmaker works on one piece at a time, and customers have the unique opportunity to meet the artisan behind their watch. This human touch and commitment to preserving traditional techniques, such as polishing inner angles by hand using locally sourced wood, set Minerva apart. Additionally, Minerva can repair any movement it has produced since 1902. That\u2019s true sustainability\u2014ensuring the longevity of a timepiece for future generations.<\/p>\n
\n[LL]: Inspired by my daughter\u2019s curiosity about watch mechanics, we decided to reverse the movement, revealing components traditionally hidden. This required adding 21 new components to maintain functionality while preserving the original structure. The result is a patented design that showcases the beauty of Minerva\u2019s craftsmanship in a completely new way.<\/p>\n
\n[LL]: We honor our history by using rare materials like German silver and implementing dying techniques, such as hand-polishing with wood from local mountains. However, we also innovate\u2014our “natural distressing” process involves using local limestone to create unique finishes, blending tradition with nature\u2019s touch.<\/p>\n![\"\"](\"https:\/\/katsbling.com\/wp-content\/uploads\/2024\/11\/Montblac_01.jpg\")
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\n[LL]: Perfecting the green dial was a complex process. The color changes when paired with sapphire crystal, requiring multiple prototypes to achieve the desired hue. Additionally, assembling the 373 components of the movement by hand\u2014and then disassembling and reassembling for precision\u2014demands meticulous work.<\/p>\n
![\"\"](\"https:\/\/katsbling.com\/wp-content\/uploads\/2024\/11\/Montblac_03.jpg\")
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