Boucheron chose KSA to host its first edition of \u00ab La Maison \u00bb from the 5th to the 7th of October, a visionary jewelry experience at Lakum Artspace founded by Neama Al Sudairi, where guests are invited to a timeless encounter with the world of Boucheron that embodies audacious style, heritage and French art de vivre throughout a phygital journey of digital animations, augmented reality try-on, personalized sessions and other surprises.
\nVisitors are invited to create their own style in a cozy styling room where they can discover as well Boucheron\u2019s fall-winter novelties and the iconic collections such as Quatre, Serpent Boh\u00e8me, and Jack de Boucheron. Moreover, the Maison Boucheron stunning archives \u00ab Histoire de Style \u00bb and \u00ab Art Deco \u00bb high jewelry collections that reflect the heritage of the prestigious brand and its timeless essence, will be displayed in a red lacquered library as well as the innovation room where guests explore cutting edge techniques with ancestral expertise of Boucheron\u2019s workshops since 163 years and the Carte Blanche high jewelry collections that blend poetry with creativity.
\n\u00ab Much more than a boutique, a sense of home where clients are friends \u00bb remains the core vision of Maison Boucheron whisking heritage, audacity and impeccable unique elegance.<\/p>\n","protected":false},"excerpt":{"rendered":"