LVMH Watch Week has firmly established itself as one of the most influential moments on the global watchmaking calendar, setting the tone for the year ahead before the industry fully comes into motion. More than a showcase of novelties, it reflects how the world’s leading Maisons are responding to shifting collector expectations, evolving design language, and renewed appreciation for craftsmanship and technical depth. This year, the overarching theme is clear: a confident return to substance, where heritage is reinterpreted through innovation, refined proportions, and purposeful complications.
Bvlgari – Maglia Milanese Monete
The Maglia Milanese Monete revisits one of Bvlgari’s most poetic icons, pairing an authentic ancient Roman coin with the fluid elegance of Milanese mesh craftsmanship. Crafted in rose gold, the secret watch draws directly from the Maison’s Roman heritage while introducing Milanese mesh for the first time in its watchmaking history. Powered by the ultra-compact Piccolissimo calibre, it blends jewellery artistry with mechanical finesse in an intimate, contemporary form. This stunning timepiece stands as a tribute to time as an object of culture, memory, and design.
Bvlgari – Tubogas Manchette
The Tubogas Manchette reinterprets a bold 1970s archive design through a radiant cuff-style silhouette that wraps the wrist in sculptural gold. Set with nearly 12 carats of diamonds and vibrant gemstones, the wide single-coil bracelet transforms the Tubogas technique into a statement of colour, volume, and confidence. Beneath its jewellery presence lies the Lady Solotempo automatic movement, reinforcing Bvlgari’s mastery of mechanical watchmaking for women – embodying unapologetic femininity and the Maison’s signature blend of Italian glamour and Swiss precision.
Bvlgari – Serpenti Seduttori Automatic
The Serpenti Seduttori Automatic continues the evolution of one of Bvlgari’s most iconic symbols, fusing sensual design with in-house mechanical expertise. Available in two refined interpretations, one featuring a striking malachite dial and the other a diamond-set bracelet, each expression reflects a different facet of modern femininity. Powered by the Lady Solotempo automatic calibre, the watch reconnects Serpenti with its mechanical heritage first established in 1948.
Bvlgari – Lvcea Notte di Luce
The Lvcea Notte di Luce elevates the collection into the realm of haute métiers d’art, featuring Urushi lacquer dials crafted by Japanese master artisan Yasuhiro Asai. Each dial requires over sixty days of meticulous work, embedding mother-of-pearl fragments into deep black lacquer to create luminous, one-of-a-kind compositions. Limited to just 80 pieces per version, the watch pairs artistic rarity with an automatic movement and refined diamond detailing. This beauty stands as a powerful expression of light, craftsmanship, and cultural dialogue between East and West.
Daniel Roth – Extra Plat Rose Gold Skeleton
The Extra Plat Rose Gold Skeleton marks a pivotal moment in the revival of Daniel Roth, introducing skeletonisation to one of the Maison’s purest and most restrained designs for the very first time. Crafted in 5N rose gold, the signature double-ellipse case frames the new manually wound calibre DR002SR, whose openworked architecture reveals the structural elegance and meticulous hand-finishing at the heart of the watch. Developed entirely inhouse at La Fabrique du Temps Louis Vuitton, the movement balances visual lightness with technical integrity, offering a 65-hour power reserve and exceptional chronometric stability.
Gérald Genta – Geneva Time Only
The Gérald Genta Geneva Time Only collection is presented in two distinct expressions that share the same refined architecture while offering contrasting personalities. The Marrone version brings warmth and depth through its 4N rose gold case and smoked grained dial, while the Grafite interpretation adopts a cooler, more architectural tone in white gold with a silver-shaded finish accented by rose gold details. Both are housed in the softly sculpted 38 mm cushion-shaped case and powered by the automatic Zenith Elite GG-005P calibre, delivering a 50-hour power reserve and everyday reliability. These variations together express Geneva elegance at its most distilled, where proportion, material, and subtle contrast define timeless sophistication.
TAG Heuer – Carrera Chronograph Glassbox
The TAG Heuer Carrera Chronograph Glassbox collection reaffirms the Maison’s racing heritage through a series of refined dial variations that share the same iconic design language. Unified by the sculptural glassbox sapphire and a balanced 41 mm case, each version plays with colour and contrast to offer a distinct personality while preserving clarity and legibility. Powered by the in-house Calibre TH20-01 with an impressive 80-hour power reserve, the collection combines modern chronograph engineering with timeless elegance.
TAG Heuer – Carrera Chronograph Seafarer
The TAG Heuer Carrera Chronograph Seafarer marks a sophisticated return to the Maison’s maritime heritage, inspired by the historic Heuer Seafarer and Solunar tide watches first introduced in 1949. Anchored by the signature glassbox design, the watch integrates a functional tide indicator at nine o’clock, powered by the new in-house Calibre TH20-04 developed specifically for this complication. Distinctive Intrepid Teal and yellow accents bring clarity and character to the champagne opalin dial, ensuring legibility even in demanding nautical conditions. The Carrera Chronograph Seafarer stands as a compelling fusion of sailing tradition, technical innovation, and modern Carrera elegance.
TAG Heuer – Carrera Split-Seconds Chronograph
The TAG Heuer Carrera Split-Seconds Chronograph marks a historic first for the collection, introducing the rattrapante complication into the Carrera line for the very first time. Housed in a newly crafted 42 mm grade-5 titanium case, the watch combines the signature glassbox architecture with a smoked, translucent dial that reveals the depth and complexity of its haute horlogerie movement. Powering the timepiece is the automatic Calibre TH81-01, developed in collaboration with Vaucher Manufacture Fleurier, offering a high-frequency 5 Hz beat rate, a 65-hour power reserve, and exceptional hand-finishing throughout. This release stands as a bold statement of TAG Heuer’s mastery of advanced chronograph engineering, where innovation, heritage, and contemporary design converge