Since 1830, Baume & Mercier has celebrated the moments that define a life, from grand milestones to deeply personal victories. More than instruments of time, its watches are designed as lasting symbols of emotion, memory, and connection. Through a refined modern aesthetic and a joyful spirit, the Maison’s latest vision honors moments shared with others, moments of togetherness, and moments claimed entirely for oneself. It is a reminder that the most meaningful luxuries are often the moments we choose to cherish.

The Joia de Baume & Mercier


The Joia de Baume & Mercier is a refined celebration of modern femininity, blending jewelry inspired elegance with everyday wearability. Defined by delicate 28 mm lugless cases, radiant silvery sun satin dials, and crowns adorned with black agate, each model feels both graceful and contemporary. Offered with leather straps or an integrated steel bracelet, the collection moves effortlessly from casual moments to evening sophistication. Joia is a charming reminder that the most elegant statement is often the most understated.

The Joia de Baume & Mercier Heritage


The Joia de Baume & Mercier Heritage beautifully bridges past and present, drawing inspiration from a striking 1980s jewelry watch from the Maison’s archives. Its standout model features a delicate 28 mm case without lugs, a silvery criss crossed satin dial, and a bezel set with 40 brilliant cut diamonds totaling 0.81 carats. Paired with an embossed steel bracelet and crowned with black agate, the design feels both vintage inspired and distinctly modern. A graceful statement piece, it reflects Baume & Mercier’s long standing celebration of feminine elegance.

The Riviera 73


The Riviera 73 by Baume & Mercier revisits the spirit of the original 1973 Riviera with three elegant new 39 mm quartz models. Retaining the collection’s signature dodecagonal case, slim 7.7 mm profile, and integrated bracelet design, the new pieces balance vintage character with contemporary refinement. Offered with blue sun satin or white opaline wave dials, each model feels crisp, versatile, and effortlessly chic. Riviera 73 is a stylish tribute to one of watchmaking’s earliest sport chic icons.

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