In conversation with Ali Hussain Alfardan, Vice Chairman of Alfardan Corporation and President of Alfardan Jewellery, we take a closer look at the world of Franck Muller in Qatar and the pieces capturing the attention of collectors in Doha. At the centre of the discussion is the new Imperium Bloc, a striking departure in form for the Maison, introducing a bold new case architecture defined by strong geometry and sculpted lines while retaining Franck Muller’s unmistakable design DNA. The conversation also explores the longstanding relationship between Franck Muller and Alfardan Jewellery and the particular tastes of the Qatari market.

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