At Dubai Watch Week, TAG Heuer unveiled its most forward looking creations yet, showcasing the Maison’s evolving spirit of innovation and craftsmanship. In this exclusive conversation with Katsbling.com, we speak with the TAG Heuer Movements Director Carole Kasapi who is behind the brand’s movement strategy and haute horlogerie creations. From futuristic case technology to the importance of collector feedback, he shares how Dubai Watch Week is shaping TAG Heuer’s next chapter.
Katsbling: Lovely to meet you Carole. Tell us more about your role, what do you oversee at TAG Heuer?
Kasapi: I plan the movement strategy for the Maison and create all haute horlogerie watches. This includes all the complicated movements and the technical direction behind them.
Katsbling: Welcome to Dubai Watch Week. How significant is this event for TAG Heuer as a brand?
Kasapi: It is important because it gives us the chance to share more closely with people and clients. We have time here, which is rare, and as a creator, meeting the final clients is always magical. These moments are rich and necessary for inspiration.
Katsbling: What key novelties should collectors visit at your booth this year?
Kasapi: Our major novelty is the Monaco Split-Seconds Chronograph Air 1. It is a huge innovation because the case is produced using selective laser melting, similar to 3D printing in titanium. This technology is already used in hypercars and Formula 1 cars, and adapting it to watchmaking allows us to create forms that are impossible with traditional machining. The result is a futuristic, truly unique Monaco.
Katsbling: Is that the Dubai Watch Week special edition, or do you have other launches for the event?
Kasapi: We also have two limited edition Carrera chronographs specifically for Dubai Watch Week. They are exclusive to the fair and represent our appreciation for this region.
Katsbling: Does feedback from collectors in different regions influence your work?
Kasapi: As a creator, feedback is my food. Speaking with clients, seeing how they perceive what we have created, understanding whether the message behind each watch translates. It is always enriching.
Katsbling: Is there a unique perception from collectors in this region?
Kasapi: Yes, absolutely. The level of understanding here is extremely high, especially regarding technique and complications. That makes the conversations even richer and more relevant for me.
Katsbling: You mentioned earlier that you are receiving strong feedback from clients. What are collectors telling you?
Kasapi: The overall feedback is very positive. People feel how quickly the brand is moving and that we are moving in the right direction. It is encouraging because it shows the work is paying off.
