German luxury fashion house, MCM makes a spectacular debut in Dubai, unveiling an innovative fusion of fashion, culture and the arts through a conceptual presentation celebrating the brand’s heritage DNA. Highlighting renowned singer Sohyang and the notorious Ambiguous Dance Company, the energetic performance took guests on a journey through the brand’s heritage from past to future for the first time.
The Fashiontainment Show took place in Dubai, a global capital for cultural innovation, diversity and modernism, within the iconic Dubai Mall. Highlights includes Alex from @supercarblondie, Zeynab El Helw, Deema Al Asadi, Ola Farahat, Sami Slimani, Kris Fade and the Twins Hadban who were styled in MCM’s latest collections.
The Global Summit of Women invited MCM to bring the Fashiontainment performance to their Gala Dinner later that evening, as well as the Museum of the Future for hosting an impromptu performance during the Future Experts Series: Metaverse, Web3 & AI.
