TAG Heuer recently showcased its Haute Horlogerie collections in Dubai, highlighting 41 exceptional timepieces from its renowned Monaco, Carrera, and Plasma series. The exhibition celebrated the brand’s fusion of heritage and innovation, with 23 heritage models underscoring TAG Heuer’s storied past and 18 avant-garde pieces demonstrating its commitment to cutting-edge craftsmanship. Attendees had the exclusive opportunity to meet key figures from TAG Heuer’s Swiss headquarters, including Carole Kasapi, Julien Delcambre, and Laurent Kervyn, who offered insights into the meticulous craftsmanship and design behind each watch.

From the iconic Monaco Split-Seconds Chronograph to the avant-garde Carrera Plasma Lab-Grown Diamonds, TAG Heuer continues to push the boundaries of design and performance. With its rich history dating back to 1860, TAG Heuer’s legacy in precision timekeeping and innovative designs remains unparalleled, solidifying its reputation as a leader in luxury watchmaking. The brand’s ties to the Middle East were also honored during the event, paying tribute to its lasting relationship with Saudi Arabia and the region’s growing appreciation for fine horology.

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