At Dubai Watch Week, CEO Georges Kern unveiled the House of Brands, a transformative vision that brings Breitling, Universal Genève, and Gallet together under one strategic umbrella. Presented inside Breitling’s two story pavilion, the concept introduces a curated ecosystem designed to serve every tier of contemporary watchmaking luxury, from accessible to ultra high end. With the Middle East recognised as a pivotal region, the debut signals a confident expansion of Swiss watch culture into new markets, offering collectors a preview of two legendary maisons ahead of their global relaunch in 2026.
Universal Genève returns as a creative, ultra luxury maison celebrated for its artistic approach to horology, while Gallet reemerges as an entry luxury brand rooted in a rich chronograph heritage shaped by aviation and exploration. Breitling stands at the centre of this trio, balancing more than 140 years of innovation with modern retro character. Together they form a diversified watchmaking universe built on authenticity, craftsmanship, and a forward looking vision that preserves the past while defining the future.
