The French luxury house of jewellery and watchmaking that we all know and adore, Boucheron is proud to launch its new regional campaign in the Middle East “Share More “– encompassing heart-warming themes of friendship, playfulness and transformation.
Creatively shared as a 3 part experience, viewers are inspired to connect with the six personalities featured in the new campaign who collectively embody the values of the spirit of family and empathy.
The first chapter features the six unique women gathering to share a moment of connection and friendship, each wearing Quatre Classique Edition pieces from one of Boucheron’s most iconic lines.
All about fun and playfulness, the second story depicts the young women sitting around the pool playing with various ways to wear Quatre Blue and White Edition jewellery, echoing the colors and reflections of the water around them.
Symbolic of change and transformation, the final chapter reflects a crossroads of introspection in the heart of the desert. In this part of the story, the much anticipated new Serpent Bohème Solarité collection is unveiled.
The Boucheron Share More Campaign will be live across the region from March 15 to April 30 including activations online, in store as well as supported by an interactive pop up at 360 Mall in Kuwait.
Keeping spirit of sharing in mind, Boucheron has partnered with the Emirates Red Crescent to provide meals for those in need as well as Al Ghadeer UAE Crafts, an organization under the Emirates Red Crescent that empowers underprivileged women through traditional, sustainable crafts. Clients and guests of the Maison will be gifted a set of exclusively designed hand-painted ceramic plates along with the endearing message: one to be kept and the other to be shared.
