Audemars Piguet, the Swiss Haute Horlogerie manufacturer, kicks off the 50th anniversary celebration of its iconic Royal Oak – which was officially launched in April 1972 at the Basel Fair – with the reveal of the brand’s first dedicated installation located at the heart of The Dubai Mall in the Fashion Avenue Atrium, where it will stay until 24 April 2022. The first in a series of public immersive sensory experiences and events taking place between April and September in key cities around the world, the edutainment platform offers a journey into the Royal Oak’s multifaceted world through an experiential overview of its 50 years of design and technical innovation.
The awe inspiring Dubai Mall installation invites visitors to dive deep into the Royal Oak’s cultural universe and follow the journey of this timepiece from its first inspirations to its evolving conversation with the larger cultural world. Its 5-decade history is presented through immersive edutainment content inspired by the Royal Oak’s multiple facets, past, present and future, and the daring vision that has animated it since its inception.
“We are delighted to celebrate the Royal Oak’s 50th anniversary with our community and watch lovers worldwide. This icon is 50 years young today! It is this incredible youthful spirit that has driven its evolution since the beginning, keeping it ahead of its time.”
François-Henry Bennahmias
Chief Executive Officer, Audemars Piguet
