The flower has always inspired the Maison since the beginning of last century, marking its gracious and poetic inspiration on the brand’s heritage throughout the years. Pre-launching in the Middle East in May 2022, Frivole releases new pieces in colored stones to celebrate Eid Al Fitr, paying tribute to nature’s floral delicacy and phenomenal beauty.
The new releases comprise miniature motifs of bracelets, pendants and earrings in yellow gold with scintillating rubies, and one ring in yellow and rose gold set with emeralds and rubies.
Valued for its timeless elegance, the ruby stone represents love, prosperity, vitality and strength. The Maison’s gemologists taking inspiration from nature and its most magical beauty, meticulously curate and select the stones aligning an impeccable craftsmanship with a modern/timeless aesthetic angle. The emerald, one of the world’s most desirable stone as well, is dearly cherished at Van Cleef & Arpels since decades and stunningly featured in its floral bejeweled garden across the years.
Among the new creations, a polychromatic floral ring that’s made of 5 flowers with ruby hearts and 3 flowers with emerald pistils creating a breathtaking asymmetrical blend of colors, blossoming on yellow and rose gold.
Nature with its ambivalent significance and mysterious beauty remains the Maison’s most powerful inspiration, orchestrated by the flower, Van Cleef & Arpels emblematic signature.




