In 2002, Louis Vuitton premiered the Tambour watch, a recognizable drum-shaped case with a bold and arresting vision of time interpretation. After 21 years, the Tambour has matured, and its next expression comes in a slimmer form, characterised by exceptional finish, casual elegance, and sculptural, fluid lines.

Two steel versions distinguish the launch of the new Tambour, reinforcing the designation of this collection for daily wear. A tone-on-tone model with silver-grey dial or one with a contrasting deep blue dial are the options for the introduction of the Maison’s reborn emblematic collection, an enriched Tambour with two additional firsts for Louis Vuitton — an integrated bracelet and an exclusive new and beautifully crafted automatic movement designed by La Fabrique du Temps Louis Vuitton.

Despite being just over a millimetre thick, the dial of the new Tambour conveys surprising depth and three-dimensionality. A split-level chapter ring, divided by a polished step, consists of an outer ring for the minuterie and an inner ring for the hours, both with micro-sandblasted main surfaces. The dial markers are designed to complement each other in terms of spatial balance, with the 5-minute markers being recessed, while the hours are indicated with appliques. The indexes are in gold, diamond polished to amplify their interaction with light.

The new cal. LFT023 is more than the movement driving the evolved Tambour, it is also the first proprietary automatic three-hand movement designed by Louis Vuitton in conjunction with movement specialists Le Cercle des Horlogers to fully embody the Maison’s visual codes, from the barrel cover with openworking reminiscent of a Monogram Flower to the micro-rotor decorated with a stylised LV in a repeating motif.

Louis Vuitton has onboarded Actor Bradley Cooper as the star in the latest Tambour Campaign.

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