Louis Vuitton

Following the 2020 world-wide inauguration in Wuhan then Hangzhou in 2021, Louis Vuitton unveiled SEE LV in Dubai, the month-long traveling exhibition’s third stop. It displays the unique journey of the luxury house since its inception in 1854 with its archival items as well as new collections, allowing visitors to explore Louis Vuitton’s heritage from the 20th century trunks, leather items as well as artistic collaborations through immersive interactive digital experience. The exhibition is divided into four universes, “Finding Louis”, “In fashion”, “Bags stories”, and “Evolution Gallery”. It welcomes the visitors with a portrait of a young Louis Vuitton painted by artist Refik Anadol using artificial intelligence, then a room featuring a reverse-chronology selection of men and women ready-to-wear pieces is waiting for them. An astonishing wall of LV most iconic bags images like The Steamer, Speedy, Noé, and Twist as well the brand’s celebrity friends images like Emma stone, Regina King, Julianne Moore and others mesmerizing the guests with a jaw-dropping experience. Then they’re redirected to a room dedicated to the founder’s major contributions like the iconic wardrobe trunk to the skateboard trunk, 1920s Auto trunks to 2020’s Louis Vuitton 2054 raincoat-tent.
The exhibition chooses Dubai for its lively cosmopolitan spirit that unites the world with a unique cultural diversity. The breathtaking cityscapes, coastline, and desert as well as an impeccable investment environment so it’s a natural choice for the brand’s time-travel journey.