Breitling House of Brands

Universal Geneve and Gallet global relaunch
By Mariam Yasin

At Dubai Watch Week, CEO Georges Kern unveiled the House of Brands, a transformative vision that brings Breitling, Universal Genève, and Gallet together under one strategic umbrella. Presented inside Breitling’s two story pavilion, the concept introduces a curated ecosystem designed to serve every tier of contemporary watchmaking luxury, from accessible to ultra high end. With the Middle East recognised as a pivotal region, the debut signals a confident expansion of Swiss watch culture into new markets, offering collectors a preview of two legendary maisons ahead of their global relaunch in 2026.

Universal Genève returns as a creative, ultra luxury maison celebrated for its artistic approach to horology, while Gallet reemerges as an entry luxury brand rooted in a rich chronograph heritage shaped by aviation and exploration. Breitling stands at the centre of this trio, balancing more than 140 years of innovation with modern retro character. Together they form a diversified watchmaking universe built on authenticity, craftsmanship, and a forward looking vision that preserves the past while defining the future.

75 Years of Ahmed Seddiqi: Celebrations Continue

A new drop of exclusive limited edition timepieces
By Mariam Yasin

A new wave of limited editions arrives to mark seventy five years of Ahmed Seddiqi, celebrating the legacy of the region’s most influential watch retailer through a series of exclusive collaborations with the world’s leading maisons. Each creation captures the spirit of the anniversary with culturally rooted details, bold innovation, and rare craftsmanship, offering collectors a fresh chapter of storytelling timepieces that honour Seddiqi’s heritage while shaping the future of horology in the Middle East.

Arnold & Sons – Nebula 40 Steel – 10 pieces


The Nebula 40 Steel created by Arnold and Son for 75 years of Ahmed Seddiqi is a rare ten piece edition that celebrates the Dubai retailer’s legacy and its enduring relationship with the Swiss manufacture. The timepiece stands out for its harmonious skeletonised calibre, seven radiating bridges inspired by nebulae, refined palladium plated architecture, and garnet accents with Eastern Arabic numerals that honour the region’s heritage. With a forty millimetre steel case, exceptional hand finished details, and a powerful ninety hour reserve powered by twin barrels, the watch blends elegance with mechanical strength. This anniversary edition highlights Seddiqi’s role as a visionary partner in the Middle East and represents a fusion of fine watchmaking, artistry, and cultural tribute that collectors will value.

Bovet – Récital 30 – 7 pieces


Bovet celebrates with a remarkable seven piece limited edition of the new Récital 30, a world timer that revolutionises terrestrial timekeeping through an ingenious roller system capable of accurately displaying twenty four global time zones across all four annual time periods, including daylight saving shifts. Highlighting Dubai in red and Arabic script, and featuring UAE inspired colours across the dial and day night guilloché indicator in Dubai Green, the piece blends cultural tribute with advanced horological problem solving. Six years in development, the Récital 30 offers intuitive use, independent time zone rollers, and a central day night display, all housed in an in house crafted titanium case and powered by Bovet’s award winning world time architecture. Each of the seven watches carries its edition number in Eastern Arabic numerals and a commemorative rotor, making this milestone creation a rare fusion of innovation, heritage, and Seddiqi’s longstanding leadership in the region’s watchmaking landscape.

DOXA – SUB 250 Ahmed Seddiqi – 75 pieces


DOXA and Ahmed Seddiqi celebrate the seventy fifth anniversary of the region’s leading luxury watch retailer with a striking limited edition of seventy five pieces, the SUB 250 Ahmed Seddiqi, a timepiece that merges heritage, craftsmanship, and modern identity. Featuring a vivid cherry red sunray dial inspired by Dubai’s energy, accented with sand gold hands, Eastern Arabic numerals, and housed in a cushion shaped steel case with DOXA’s patented unidirectional bezel, this edition honours both DOXA’s pioneering dive watch legacy and the Seddiqi family’s long standing vision where legacy meets luxury. Powered by the Swiss made Sellita SW300 automatic movement with a fifty six hour reserve and offered on either a beads of rice bracelet or black FKM rubber strap, the watch reflects the shared values of tradition, excellence, and cultural storytelling that define this partnership and make the edition a collector’s piece.

HYT- S1 Bespoke Edition – 1 piece per color


HYT marks Ahmed Seddiqi’s seventy fifth anniversary with three one of one S1 Bespoke Edition timepieces that fuse hydromechanical innovation with deep cultural storytelling, each created in a unique colorway inspired by the heritage, growth, and future of Dubai. The Titanium Sand, Titanium Green, and Titanium Blue editions feature HYT’s signature fluidic retrograde hour display powered by the calibre 501 CM, a complex movement using immiscible liquids inside a borosilicate capillary to track time with poetic precision. Each piece incorporates authentic Indian numerals, 7S engraved crowns, and bold ceramic coated titanium cases, highlighting the partnership’s blend of Swiss technical mastery and Seddiqi’s regional identity. With only three pieces produced, each numbered one of one and available exclusively through Ahmed Seddiqi, this trilogy stands as a powerful tribute to legacy, innovation, and the shared passion for horology between two vision driven houses.

ID Genève – MorphoDune 75th – 20 pieces


ID Genève pays tribute to the seventy fifth anniversary of Seddiqi and Sons with the MorphoDune 75th, a twenty piece limited edition that blends Swiss precision with poetic desert inspiration through cutting edge nanoprinting technology. Developed with Morphotonix, the dial features holographic, pigment free nano engraved motifs that shift like dunes under the sun, with Arabic numerals, desert inspired textures, and luminescent details that echo the region’s artistic heritage. Crafted from one hundred percent reprocessed stainless steel, the thirty seven millimetre case and handmade integrated bracelet embody the brand’s circular design philosophy, while a refurbished ETA 2892 movement ensures longevity and responsible craftsmanship. Accented with a touch of spiritual blue and assembled entirely in Switzerland, the MorphoDune 75th honours Seddiqi’s legacy as a curator of fine watchmaking and marks a new chapter in sustainable luxury.

MB&F – Legacy Machine Perpetual – 7 pieces LM Perpetual EVO + 5 pieces LM Perpetual Baguette Diamonds


MB and F honours the anniversary of Ahmed Seddiqi with two rare Legacy Machine Perpetual editions that spotlight the deep friendship and long standing partnership between the two houses. Limited to just seven LM Perpetual EVO pieces and five LM Perpetual Baguette Diamonds pieces, the collection features the award winning perpetual calendar calibre by Stephen McDonnell, elevated with signature blue accents that pay tribute to a Seddiqi favourite shade first seen in 2020. The EVO edition comes in grade five titanium with blue sub dials and enhanced durability for an active lifestyle, while the diamond edition debuts a stainless steel case with a bezel set with forty eight baguette cut diamonds and a striking blue dial plate. Both models are engraved with the anniversary message and express MB and F’s blend of innovative mechanical architecture, suspended balance wheels, and superlative hand finishing. Together they mark a milestone collaboration and celebrate Seddiqi’s legacy as a champion of independent watchmaking in the Middle East.

H. Moser and Cie. – Heritage Retrograde Seconds 75th Anniversary Edition – 20 pieces


H. Moser and Cie. honours 75 year anniversary of Ahmed Seddiqi with the Heritage Retrograde Seconds 75th Anniversary Edition, a refined Sand Fumé creation limited to just twenty pieces and crafted as a tribute to the retailer’s enduring influence on Middle Eastern watch culture. The timepiece showcases Moser’s signature fusion of tradition and modernity with a frosted Sand Fumé dial, a retrograde seconds complication developed by Agenhor, and the automatic HMC 250 calibre visible through the transparent caseback. Housed in a forty two millimetre steel case and finished with Super LumiNova hands and a grey kudu leather strap, the watch reflects shared values of independence, artistry, and meticulous craftsmanship. Celebrating decades of partnership, the edition stands as a symbol of legacy, friendship, and the preservation of fine watchmaking for future generations.

Oris- Big Crown x Cervo Volante 75th Anniversary Edition – 25 pieces


Oris celebrates the seventy fifth anniversary of Ahmed Seddiqi with the Big Crown x Cervo Volante 75th Anniversary Edition, a UAE exclusive limited to just twenty five pieces and inspired by the warm, shifting tones of the desert landscape. Designed under the vision of Mohammed Abdulmagied Seddiqi, the thirty eight millimetre stainless steel timepiece features a sand coloured fumé dial, domed sapphire crystal and Oris’s signature Pointer Date, blending regional heritage with the brand’s aviation DNA. Powered by the automatic Oris Calibre 754, the watch reflects a shared spirit of independence and long standing partnership, and will debut during Dubai Watch Week before being offered exclusively at Ahmed Seddiqi boutiques across the UAE.

Parmigiani Fleurier- TONDA PF Micro Rotor Corail – 25 pieces


Parmigiani Fleurier marks 75 years of Ahmed Seddiqi with the TONDA PF Micro Rotor Corail, a limited edition of twenty five pieces that captures the Maison’s discreet refinement and commitment to pure horology. The forty millimetre stainless steel timepiece stands out with its platinum knurled bezel and a new coral toned hand guilloché dial featuring the iconic Grain d’Orge pattern, complemented by rhodium plated gold indices and a date displayed in Arabic numerals as a nod to the region. Inside, the ultra thin PF703 calibre with its platinum micro rotor is visible through the sapphire caseback, showcasing meticulous finishing and a forty eight hour power reserve. Created for collectors who value understated luxury and meaningful detail, the edition celebrates the partnership between Parmigiani Fleurier and Ahmed Seddiqi and honours a legacy built on craftsmanship, independence, and horological purity.

Ulysses Nardin – Diver AIR Seddiqi Edition – 30 pieces


Ulysse Nardin celebrates the 75 year anniversary of Ahmed Seddiqi with a striking limited edition of thirty pieces, the Diver AIR Seddiqi Edition, a vibrant reinterpretation of the world’s lightest mechanical dive watch. The model merges high horology with extreme performance through a fully skeletonised design, bold blue accents seen across the dial, Super LumiNova details, crown protectors, bezel markings, and the elastic strap, all reflecting Seddiqi’s contemporary identity. Crafted from ninety percent recycled titanium with Nylo Foil and Carbon-Foil components made from upcycled materials, the watch embodies cutting edge innovation and sustainability while remaining water resistant to two hundred metres. Powered by the UN 374 calibre with a ninety hour reserve, an oversized silicon balance wheel, and an open caseback bearing the seventy fifth anniversary tribute, the Diver AIR Seddiqi Edition captures the partnership’s shared passion for engineering excellence, modern design, and the evolution of watchmaking culture in the region.

Dubai Watch Week 2025 Roundup

Top 10 novelties on our radar
By Mariam Yasin

Dubai Watch Week once again proves why it stands at the heart of global horology, unveiling an extraordinary spectrum of novelties that capture the full imagination of collectors and creators alike. This year’s releases highlight a powerful blend of independent mastery, artistic experimentation and technical evolution, with maisons reinterpreting heritage, pushing boundaries in materials, and crafting pieces that feel both intimate and boldly expressive. From meteorite dials and architectural machines to poetic complications, desert inspired palettes and tribute creations rooted in regional culture, the 2025 novelties reveal a shared spirit of innovation shaped by the region’s growing influence in the world of fine watchmaking.

ArtyA – Aqua Collection Dubai Edition


ArtyA marks Dubai Watch Week 2025 with two standout creations that honour the identity and colours of the United Arab Emirates, showcasing the Maison’s mastery of NanoSapphire and its ongoing partnership with Ahmed Seddiqi. The first is a unique piece featuring a world first quadricolour sapphire bezel crafted in a seamless single block to recreate the UAE flag, paired with a deep black sapphire case middle for striking contrast. The second is a limited edition of ten pieces in full emerald green sapphire, echoing the nation’s signature hue and glowing with the celestial sparkle of a natural aventurine dial. Both models proudly feature the UAE flag at six o’clock and an Arabic inscription reading Limited Edition Dubai Edition, while the La Joux Perret G100 calibre delivers a robust 68 hour power reserve and refined Swiss finishing. A fusion of artistic innovation and cultural tribute, ArtyA’s Dubai exclusive timepieces are crafted for collectors who value rarity, craftsmanship and national pride.

Bremont – Skeletonised Altitude Perpetual Calendar GMT Monopusher


Bremont unveils the Skeletonised Altitude Perpetual Calendar GMT Monopusher at Dubai Watch Week, a dramatic evolution of its aviation inspired Altitude collection that showcases the beauty of the Agenhor engineered perpetual calendar and GMT module in full view. Crafted in lightweight grade 2 titanium with Bremont’s signature Trip Tick construction, the openworked dial reveals complex indications with exceptional clarity, including a domed globe at twelve o’clock for the second timezone, propeller styled hands for the calendar functions, and a sector style running seconds display. The movement, a collaboration between Agenhor and Bremont using the AMT6900 base calibre, highlights refined Côtes de Genève finishing and an engraved Wayfinder logo, all visible through the skeletonised architecture. Built for collectors who appreciate mechanical ingenuity and contemporary design, the new Altitude model merges precision, usability and visual impact in a robust sport luxury package crafted for real world.

Daniel Roth- Tourbillon Platinum


Daniel Roth launches the Tourbillon Platinum, a contemporary revival of the iconic 1988 C187 reference and a powerful continuation of the Maison’s renewed golden era. Crafted from platinum, a metal traditionally reserved for the most exceptional creations, the new model preserves the brand’s signature double ellipse case while refining it for a more elegant profile and improved ergonomics. The anthracite white gold dial showcases hand executed guilloche work completed line by line by a Maître Guillocheur, while the in house DR001 calibre reveals its hand finished architecture through a sapphire caseback, complete with black polished steel, slim Côtes de Genève and gold chatons. With an 80 hour power reserve and a design philosophy rooted in timeless haute horlogerie, the Tourbillon Platinum stands as a tribute to Daniel Roth’s legacy and a defining statement in the brand’s modern renaissance.

Doxa – SUB 300 Beta Ceramic Dubai edition


DOXA marks Dubai Watch Week 2025 with the SUB 300 Beta Ceramic Dubai edition, a bold 11 piece creation that blends the brand’s diving heritage with contemporary urban elegance. Crafted entirely in matte black ceramic with a striking cherry red sunburst dial, the watch introduces a refined two tone aesthetic while preserving the SUB lineage’s technical DNA, including the COSC certified automatic movement, dual scale unidirectional bezel and 300 meter water resistance. Subtle design refinements give the Beta edition a slimmer and more elegant profile, making it as comfortable in the city as it is underwater. A titanium inner case protects the movement, while white Super LumiNova ensures high legibility on land or at depth. Exclusively available at Ahmed Seddiqi boutiques, this special edition reflects the shared vision of DOXA and Seddiqi to honour horological heritage through contemporary craftsmanship and adventurous spirit.

Gerald Charles- Maestro GC39 Remaster Diamond Baguettes


Gerald Charles presents a striking Dubai Watch Week exclusive with the Maestro GC39 Remaster Diamond Baguettes, a unique creation celebrating the Maison’s 25th anniversary through artistry, innovation and homage to Gérald Charles Genta’s visionary codes. The piece is adorned with a bezel set with sixty baguette cut diamonds totalling 2.66 carats, adding brilliance to the iconic Maestro case architecture. Its dial debuts the proprietary meta guillochage technique, an intricate micro chemical engraving process that layers multiple patterns to form a dramatic Baroque inspired star motif that shifts with the light. At twelve o’clock, a rare jumping hours complication animates the design with a rotating disc that advances instantly every sixty minutes, paired with a lapis lazuli centre that deepens the watch’s visual identity. Together, these elements create a poetic balance between mechanical mastery and artistic expression, capturing the spirit of Gérald Charles at a milestone moment for the Maison.

Gerald Genta- Gentissima Oursin 41 mm


Gérald Genta expands its expressive Gentissima Oursin universe with two bold new 41 mm models featuring mesmerising blue and green meteorite dials set within a grade 5 titanium case adorned with 234 white gold beads. Designed and assembled at La Fabrique du Temps Louis Vuitton, these contemporary interpretations bring a more assertive and masculine presence to the Oursin line while honouring the iconic sea urchin inspired silhouette first imagined by Gérald Genta in 1994. Each dial slice is cut from genuine cosmic meteorite, giving every piece a one of a kind crystalline pattern that shifts beautifully with the light, while Super LumiNova tipped indexes and gold hands ensure clarity. The faceted sapphire crystal echoes the collection’s subtle internal octagonal form, and the Zenith Elite based GG 005 automatic calibre delivers a 50 hour power reserve visible through the transparent caseback. With rubber straps, 50 meter water resistance and a tactile sport chic aesthetic, the Gentissima Oursin 41 is crafted for collectors who appreciate rare materials, sculptural design and the audacious spirit at the heart of the Gérald Genta legacy.

MB&F- HM11 Art Deco


MB and F introduces the HM11 Art Deco, a bold reinterpretation of its architectural Horological Machine concept through the geometric, vertical and graphic vocabulary of 1930s design. Building on the original HM11 Architect’s rotating micro structure with four functional chambers and a central flying tourbillon under a double domed sapphire roof, the new edition transforms the aesthetic with radiating sunbeam motifs, stepped profiles inspired by Manhattan skyscrapers and red stained glass style enamel hands. Designer Maximilian Maertens infuses the watch with Art Deco rhythm through two tone dial plates, sculptural bridges reminiscent of ornamental stonework and a reimagined tourbillon bridge that anchors the visual axis. Crafted in grade 5 titanium and limited to two sets of ten pieces each in blue or green with gold toned bridges, the HM11 Art Deco remains powered by MB and F’s in house manual movement with 96 hour reserve and is wound by rotating the entire case. It stands as a miniature city on the wrist, merging horology and architecture into an expressive collectible work of mechanical art.

Oris – ProPilot Desert Edition


Oris introduces the ProPilot Desert Edition at Dubai Watch Week, a rugged and contemporary evolution of its aviation inspired ProPilot Date, redesigned with sharper lines, improved ergonomics and a striking desert driven aesthetic. The 41 mm case is crafted from lightweight carbon fibre using an advanced manufacturing technique pioneered by Oris, paired with a grey PVD coated stainless steel bezel, crown and caseback for tonal harmony. A grained sand beige dial echoes the texture and colour of desert landscapes, contrasted with bold black numerals and hands for high legibility, while touches of red add an adventurous edge. The black hybrid rubber textile strap features the newly refined LIFT clasp with stepless adjustment, ensuring comfort even in extreme heat. Purpose built, wearable and visually distinctive, the ProPilot Desert Edition reflects Oris’ commitment to creating mechanical timepieces that deliver performance and character in equal measure.

Parmigiani Fleurier- Tonda PF Minute Rattrapante Arctic Rose


Parmigiani Fleurier unveils the Tonda PF Minute Rattrapante Arctic Rose, a luminous reinterpretation of its groundbreaking 2023 world premiere that introduced the first ever Minute Rattrapante function, a poetic complication that allows the wearer to add time on demand through two superimposed minute hands activated by discreet pushers. This new Arctic Rose edition brings a shifting pale rose dial rendered in exceptionally fine Grain d’Orge guilloché, paired with the Maison’s signature platinum knurled bezel and fluid stainless steel case and bracelet. The colour pays homage to the historic use of rose in eighteenth century masculine elegance, reintroducing the shade as a confident and contemporary expression of refinement. Powered by the ultra slim PF052 calibre with a rose gold micro rotor and 271 components, the watch merges aesthetic purity with mechanical sophistication, offering an intuitive and intimate way to reclaim moments through its quietly ingenious rattrapante mechanism.

Roger Dubuis – Hommage ‘Sukoon Al Layl’


Roger Dubuis unveils the Hommage “Sukoon Al Layl,” a unique platinum creation that concludes the poetic La Placide series with a tribute to the Maison’s founder and his calm, contemplative spirit. Presented at Dubai Watch Week, the 38 mm piece evokes the serenity of a nighttime desert through a layered dial featuring Astral Blue guilloché waves, luminous mother of pearl segments, Arabic numerals, and a moonphase crafted in aventurine with twin domed gold moons. Every detail reinforces the theme of tranquillity, from the platinum case, crown, bezel and buckle to the Astral Blue calfskin strap woven with rare platinum thread. At its heart beats the RD1472 calibre, combining Roger Dubuis’ historic RD14 automatic movement with the biretrograde Perpetual Calendar module and showcasing meticulous Geneva Seal finishing. “Sukoon Al Layl” stands as a singular expression of heritage, emotion and technical artistry, honouring Mr. Dubuis through a watch that captures the quiet power of the desert night.

Girard Perregaux celebrates a union of icons with the launch of the Laureato Three Gold Bridges, a limited edition masterpiece that brings together two of the Maison’s most enduring signatures. The historic Three Bridges, first revealed in 1867 as a revolutionary expression of mechanical architecture, is reimagined inside the legendary Laureato which marks its 50th anniversary this year. Presented in a refined new 41 mm case and limited to only fifty pieces, the Laureato Three Gold Bridges stands as a rare fusion of heritage, innovation and contemporary elegance.


Inside the timepiece beats the new GP9620 calibre, a purpose built in house tourbillon movement signed by the master watchmaker who assembles each piece from start to finish. The sculptural three white gold bridges form both the functional backbone and the visual identity of the watch, aligning the barrel, gear train and tourbillon along a single axis which is a technical feat Girard Perregaux pioneered more than a century ago. Crafted with 418 hand polished bevels including an extraordinary 362 inward angles, the finishing alone is a testament to the Maison’s artistic mastery, transforming the movement into a living mechanical sculpture.


Aesthetically, the Laureato Three Gold Bridges remains unmistakably Laureato while introducing refined new codes. The octagonal white gold bezel now features sharper lines and a newly defined polished bevel that catches the light with architectural precision. Suspended white gold indexes appear to float above the openworked movement, glowing softly in low light, while the integrated steel bracelet offers seamless comfort enhanced by a tool free 4 mm micro adjustment system. Every detail reflects Girard Perregaux’s design philosophy where technique becomes emotion and structure becomes art.


For collectors seeking elevated brilliance, a diamond set version is also available featuring 32 baguette cut diamonds precisely set within a custom made octagonal bezel. Whether in its pure steel and white gold form or its gem set expression, the Laureato Three Gold Bridges embodies Girard Perregaux’s legacy of shaping the future of high horology where craftsmanship, architecture and light converge into a single timeless icon. Both versions will be available worldwide from 19 November 2025.

Bvlgari returns to Dubai Watch Week with a creation that transcends traditional watchmaking, unveiling the Mattar Bin Lahej x Octo Finissimo, a limited-edition timepiece that celebrates the union of Italian design and Emirati artistry. Presented under the patronage of H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, the showcase marks a defining moment for the Maison as it continues to honor the region’s artistic heritage while pushing boundaries in modern horology. The iconic Octo Finissimo, long regarded as a minimalist canvas for creative reinterpretation, now becomes the stage for the fluid, expressive calligraphy of renowned Emirati artist Mattar Bin Lahej.


Since its debut, the Octo Finissimo has earned its place as a contemporary icon, breaking ten world records for thinness and redefining architectural watch design. At Dubai Watch Week 2025, that legacy evolves with a fresh cultural dialogue. Through a creative exchange between Bvlgari’s Executive Director of Product Creation, Fabrizio Buonamassa Stigliani, and Bin Lahej, the timepiece transforms into a dual expression of heritage and innovation. The artist’s laser-engraved Arabic calligraphy flows across the titanium case, dial, and bracelet, inspired by the powerful words of His Highness Sheikh Mohammed bin Rashid Al Maktoum: “The future will be for those who can imagine, design, and implement it.”


At the heart of this limited edition is a celebration of craftsmanship. With only 70 pieces produced, the watch features a 40 mm sandblasted titanium case, the ultrathin BVL 138 mechanical movement, and a transparent case back engraved with the artist’s signature. It is an object of precision, poetry, and purpose, bridging the rigor of Swiss engineering with the emotional resonance of Emirati creativity. The collaboration reinforces Bvlgari’s mission to champion cross-cultural connections, further reflected in its immersive Dubai Watch Week booth, where live demonstrations and artistic showcases draw visitors into the world of contemporary watchmaking.


With this unveiling, Bvlgari not only honors a decade of Octo Finissimo innovation but also pays tribute to the region’s artistic identity. The Mattar Bin Lahej x Octo Finissimo stands as a testament to Dubai’s evolving role as a global hub for creativity, craftsmanship, and cultural exchange…an extraordinary meeting point where design, imagination, and heritage converge.

Celebrating 75 Years of Ahmed Seddiqi

Exclusive limited edition timepieces
By Mariam Yasin

For seventy-five years, Ahmed Seddiqi has been the beating heart of the Middle East’s luxury watch landscape, curating timepieces that define eras and inspire generations. What began in 1950 as a visionary family business has evolved into a global symbol of excellence, representing over a hundred of the world’s most prestigious watch and jewelry brands. This milestone anniversary not only celebrates Seddiqi’s legacy of craftsmanship, curation, and innovation, but also honors the enduring partnerships it has built with maisons that share its passion for precision and artistry. Together, Ahmed Seddiqi and its brand collaborators mark seventy-five years of timeless heritage and forward-looking vision, a story of time told through the finest creations in watchmaking.

BOVET – Récital 12 Blood Jasper – 10 pieces


To mark the 75th anniversary of Ahmed Seddiqi, BOVET unveils a captivating 10-piece limited edition Récital 12 Blood Jasper, celebrating both artistry and endurance. Crafted in grade 5 titanium with an ultralight 40 mm Dimier case and seven-day hand-wound movement, the timepiece features a mesmerizing Blood Jasper dial, each stone a one-of-a-kind creation revealing the natural beauty of its deep red and green veins. This collaboration pays homage to the shared values of craftsmanship, integrity, and innovation that have long united Pascal Raffy’s House of BOVET and Ahmed Seddiqi, combining nature’s artistry with mechanical mastery in a design that embodies courage, protection, and timeless elegance.

Breitling – Avenger Automatic 42 Night Mission Seddiqi 75th Anniversary Edition – 75 pieces


Breitling has unveiled the limited-edition Avenger Automatic 42 Night Mission – Seddiqi 75th Anniversary Edition. Limited to just 75 pieces, the timepiece features a carbon black dial housed in a full ceramic case with titanium details, highlighting the numerals 7 and 5 in contrasting tones as a subtle tribute to the milestone. Powered by the COSC-certified Caliber 17 automatic movement with a 38-hour power reserve, this bold yet refined model reflects strength, resilience, and partnership. Exclusive to Breitling boutiques in Dubai Mall Fashion Avenue and The Galleria Al Maryah Island, the edition stands as a powerful symbol of innovation and enduring collaboration between the Swiss watchmaker and the region’s leading horological name, Ahmed Seddiqi.

Chronoswiss – Strike Two Ahmed Seddiqi 75th Anniversary Edition – 12 pieces


Chronoswiss marks the 75th anniversary of Ahmed Seddiqi with the exquisite Strike Two Ahmed Seddiqi 75th Anniversary Edition, a 12-piece limited series that merges horological mastery with Middle Eastern heritage. Presented in a polished 40 mm stainless steel case, the watch features a distinctive sand-colored, CVD-coated lasered dial adorned with Hindi-Arabic numerals and hand-guilloché small seconds at 9 o’clock, all powered by the in-house Chronoswiss Caliber C.6000 with a 55-hour power reserve. Combining precision engineering, cultural symbolism, and artisanal craftsmanship, this collaboration between Chronoswiss and Ahmed Seddiqi reflects a shared passion for innovation and timeless design, celebrating both legacy and lasting partnership.

Gerald Charles – Maestro 2.0 Ultra-Thin Tiger’s Eye – 20 pieces


To mark the 75th anniversary of Ahmed Seddiqi and the 25th anniversary of Swiss independent watchmaker Gerald Charles, the two houses unveil the Maestro 2.0 Ultra-Thin Tiger’s Eye, a 20-piece limited edition that embodies legacy, friendship, and artisanal mastery. The watch features a dial carved from Tiger’s Eye, a gemstone revered for its golden shimmer and complexity, framed within Gerald Charles’ signature Maestro case finished in a new bronze-brown Colormix tone and paired with a sand-toned vulcanised rubber strap. Designed without indices to highlight the natural beauty of the stone, the timepiece is powered by the ultra-slim Calibre 2.0 automatic movement with a 50-hour power reserve. Elegant, gender-neutral, and symbolising harmony between tradition and modern design, this collaboration celebrates enduring craftsmanship and shared values between Ahmed Seddiqi and Gerald Charles.

Hublot – Classic Fusion Titanium Diamonds Seddiqi 75th Anniversary and the Classic Fusion Titanium Seddiqi 75th Anniversary – 25 pieces each


To celebrate the 75th anniversary of Ahmed Seddiqi, Hublot unveils two exclusive editions, the Classic Fusion Titanium Diamonds Seddiqi 75th Anniversary and the Classic Fusion Titanium Seddiqi 75th Anniversary, each embodying the partnership’s legacy of innovation and craftsmanship. Inspired by Seddiqi’s anniversary emblem, the timepieces feature a deep burgundy dial marked with the 75th logo and Eastern Arabic numerals, housed in polished titanium cases with self-winding HUB1105 movements offering 42 hours of power reserve. The 38 mm diamond set version exudes refined glamour, while the 42 mm model offers a minimalist, contemporary design. Both editions run counter clockwise, a symbolic nod to Arabic culture, and together they celebrate the enduring bond between Hublot and Ahmed Seddiqi, uniting Swiss precision with regional heritage.

HYT – S1 Bespoke Edition – 3 pieces


HYT unveils three one-of-a-kind S1 Bespoke Edition timepieces, each representing a unique fusion of Swiss innovation and Middle Eastern heritage to celebrate the 75th Anniversary. The S1 Seddiqi Titanium Green, S1 Seddiqi Titanium Blue, and S1 Seddiqi Titanium Sand each feature HYT’s signature hydromechanical fluid display, where time is marked by the movement of colored liquids within a borosilicate glass capillary. Limited to one piece per color, each creation incorporates Indian numerals, engraved “7S” crowns, and distinctive hues symbolizing legacy, prosperity, and vision. Powered by the 352-component Caliber 501-CM with a 72-hour power reserve, these extraordinary watches embody Ahmed Seddiqi’s legacy of craftsmanship and HYT’s pioneering spirit, celebrating time as both art and innovation.

Louis Erard – La Petite Seconde 75th Anniversary Seddiqi Edition – 75 pieces


To mark its 75th anniversary, Ahmed Seddiqi collaborates with Louis Erard to unveil the La Petite Seconde 75th Anniversary Seddiqi Edition, a 75-piece limited creation that blends Art Deco inspiration with the architectural essence of Dubai. Encased in a 39 mm polished steel case, the timepiece features a copper-toned dial with Hindi numerals and hands shaped like the Burj Khalifa, symbolizing the fusion of heritage and modernity. Powered by the Swiss automatic Sellita SW261-1 calibre with a 38-hour power reserve, the watch pairs refined craftsmanship with cultural storytelling. This collaboration celebrates Seddiqi’s legacy of curating exceptional timepieces for the region while capturing the spirit of innovation that defines both maisons.

Ressence – Type 9 S75 – 20 pieces


Ahmed Seddiqi joins forces with Swiss independent watchmaker Ressence to unveil the limited edition Type 9 S75, a poetic fusion of innovation and Emirati heritage. Limited to just 20 pieces, this ultra-light 39 mm timepiece features a dial made with natural sand collected equally from the seven Emirates, symbolizing unity, legacy, and the passage of time. Encased in Grade 5 titanium and paired with a camel leather strap, the watch embodies minimalism and craftsmanship through Ressence’s patented ROCS orbital system, offering a seamless display of hours and minutes. The Type 9 S75 captures the spirit of the desert and the essence of time itself, representing a milestone collaboration that honors both tradition and modern design.

West End Watch Co.- 75th Anniversary Limited Edition Set


To commemorate 75 years of partnership and craftsmanship, Ahmed Seddiqi and West End Watch Co. unveil the 75th Anniversary Limited Edition Set, a dual tribute to heritage and innovation. The exclusive collection includes a wristwatch and a pocket watch, both reimagined from West End’s historic designs that once defined Swiss watchmaking in the Middle East. The wristwatch features a stainless steel case, a red or black sunray dial with a diamond-cut sun motif, and a 75th Anniversary engraving, while the pocket watch recalls the brand’s 19th-century legacy with Hindi numerals and pear-shaped hands. Presented in a Swiss-made wooden box inspired by traditional army cases, this set celebrates the enduring relationship between two pioneers who helped shape the region’s horological history.

The Lady Premier

Breitling’s Modern Ode to Feminine Timelessness
By Mariam Yasin

There are watches that tell time, and then there are watches that tell a story. Breitling’s Lady Premier collection belongs firmly in the latter category: a revival of the maison’s 1940s Premier Fantaisies models, reimagined for the contemporary woman whose style is as effortless as it is empowered.

A Heritage Written by Women


Long before the wristwatch became a staple for men, women were already shaping horological culture, and Breitling was listening. When Willy Breitling introduced the Premier line in the 1940s, he elevated the chronograph from a tool of precision to an object of beauty. His muse, Beatrice Breitling, would later embody that duality of grace and strength, inspiring a design language that remains unmistakably feminine yet boldly modern.

Sculpted in Shape, Shade, and Surface


The Lady Premier bridges eras through fluid architecture, ombré hues, and diamond details that cascade like light on silk. The 36 mm automatic models shimmer in gradient shades of Aubergine, Sage, Dove Grey, and Chocolate, paired with alligator leather straps that melt seamlessly into curved cases. Each timepiece houses the COSC-certified Caliber 10, delivering Swiss precision within a sculptural form that feels more jewel than instrument.

The 32 mm SuperQuartz™ editions play to a subtler rhythm, with mother-of-pearl, Ink Blue, or Midnight Black dials set against a seven-row Chevron bracelet, its soft Vpattern lending a distinctly feminine twist to Breitling’s design DNA.

A Modern Statement of Integrity


Every Lady Premier sparkles responsibly, with each diamond lab-grown and traceable and each element crafted from responsibly sourced gold, reflecting Breitling’s mission to do better in both design and ethics.

The campaign’s faces Meghan Roche, Shahed Elnakhlawy, and Mason Barnes embody the spirit of the Lady Premierwoman: spontaneous, radiant, and entirely her own. It’s a watch not for occasions, but for moments, from late-morning meetings to sunset escapades, where time becomes personal again.

20 years of Big Bang

Hublot’s icon of Fusion reimagined
By Mariam Yasin

When Hublot unveiled the Big Bang in 2005, it shook the watch world with a vision unlike anything seen before: a bold, oversized case, a layered construction, and a philosophy the brand called the ‘Art of Fusion’. It wasn’t just a watch, it was a revolution. Two decades later, the Big Bang has become the first true icon of 21st-century watchmaking, a platform for daring materials, explosive colors, and boundary-breaking design. To mark this milestone, Hublot celebrates with a capsule of limited editions and fresh novelties that honor the past while pointing boldly toward the future.

The Anniversary Editions


For the 20th anniversary, Hublot has fused elements from the original 2005 Big Bang with the modern Big Bang Unico, resulting in five commemorative models. Each carries a 43mm case with layered construction, engraved carbon-pattern dials, and the in-house Unico flyback chronograph movement with a special gold rotor marking the anniversary.

Big Bag Titanium Ceramic & Big Bang King Gold Ceramic


A return to the original fusion, recalling the first steel-and-gold Big Bangs, complete with lozenge-patterned rubber straps and rubber-tipped pushers. Big Bang Titanium Ceramic is limited 500 pieces and Big Bang King Gold Ceramic with 250 pieces only.

Big Bang Red Magic


A fiery statement in Hublot’s in-house red ceramic, celebrating its pioneering mastery of colored ceramics. Big Bang Red Magic is limited to 100 pieces.

Big Bang All Black


A stealthy tribute to the radical “invisible visibility” concept launched in 2006, now updated with a carbon-pattern dial. Big Bang All Black is limited to 500 pieces.

Big Bang Magic Gold


The world’s first scratch-resistant 18K gold alloy, fusing ceramic resilience with gold’s timeless allure. Big Bang Magic Gold is limited to 100 pieces.

Big Bang One Click Joyful 33mm collection: A Joyful Burst of Color


Marking the anniversary with a more playful twist, Hublot also introduces the Big Bang One Click Joyful 33mm collection. Compact, vibrant, and versatile, these five new references revive the rainbow energy of early Big Bangs with gem-set bezels and matching straps. Each edition pairs glossy white dials with bezels set in dazzling stones: red spinels, orange sapphires, pink sapphires, blue topaz, or green tsavorites, paired with Hublot’s quick-change strap system for easy personalization. With its vivid hues and gemstone brilliance, the One Click Joyful channels the exuberance and individuality that defined the Big Bang from its earliest days.

As Hublot CEO Julien Tornare notes, the Big Bang is more than a timepiece; it’s a mindset: audacious, unexpected, and endlessly evolving. The 20th anniversary is both a reflection on two decades of disruption and a springboard for the future. With its fusion of materials, mastery of color, and refusal to play by the rules, the Big Bang continues to redefine what a modern icon can be.

Birds of Brilliance

Tiffany & Co. reimagines a legend
By Mariam Yasin

Tiffany & Co. takes flight once again, unveiling the Bird on a Rock by Tiffany collection, a poetic reinvention of Jean Schlumberger’s most iconic creation. Under the artistic direction of Nathalie Verdeille, the Maison transforms the legendary bird into a new language of movement and emotion, where each curve and gemstone feels alive with possibility. The collection includes new high jewelry suites and marks the debut of designs in the fine jewelry category.

At the heart of the collection lies the wing motif, sculptural, luminous, and symbolic of freedom. The High Jewelry suites celebrate Tiffany’s storied gemstones: tanzanite, first introduced by the House in 1968, and the timeless turquoise that recalls Schlumberger’s playful contrasts. From the diamond bird delicately perched upon a cascade of cabochon turquoise to the tanzanite necklace that glows with celestial depth, these creations marry precision with poetry.

In the Bird on a Rock by Tiffany fine jewelry collection, artistry meets effortless elegance. The Bird on a Rock by Tiffany Wing designs reimagine flight itself – abstract wings unfurl in diamonds and gold, their hidden settings creating the illusion of movement and lightness. Convertible earrings, stackable creations, and fluid silhouettes transform each piece into a sculptural expression of individuality and grace.

More than a collection, Bird on a Rock is a celebration of freedom, optimism, and love, timeless values that define Tiffany & Co.’s creative legacy. Designed for dreamers who dare to soar, it reminds us that the sky, truly, is the limit.

The Hottest Jewelry Drops

Our Top 5 that redefine what it means to shine
By Mariam Yasin

From timeless icons reimagined to boundary-pushing innovations, this season’s jewelry launches are rewriting the rules of radiance. The world’s most visionary maisons are embracing fluidity, craftsmanship, and emotion – evolving precious materials into modern symbols of identity and strength. From Cartier’s bold evolution of love to Boucheron’s fusion of sand and gold, these five collections prove that true brilliance lies not just in sparkle, but in but in the artistry behind every design.

Boghossian – Flame


The Boghossian Flame burns bright as a symbol of movement, passion, and heritage. This new collection of sculptural earrings captures the Maison’s mastery of contrast, balancing the translucence of marquise-cut gemstones with the soft opacity of flame-shaped stones. Each piece, from pink tourmaline and opal to aquamarine and jade, evokes the poetic energy of a flame in motion. Through this radiant fusion of tradition and modern design, Boghossian reaffirms its identity as a house where art and light are forever intertwined.

Boucheron – Quatre Sand Cuff Innovation Capsule


Boucheron pushes the boundaries of modern jewelry once again with the Quatre Sand Cuff Innovation Capsule.Creative Director Claire Choisne reimagines the Maison’s iconic Quatre design through an avant-garde 3D sand-printing technique, fusing black sand with yellow gold for a strikingly graphic and tactile aesthetic. The collection celebrates Boucheron’s fearless experimentation, blending technology and artistry with Parisian precision. Bold, sculptural, and unexpected, it transforms sand, one of nature’s simplest materials, into a new symbol of contemporary luxury.

Cartier – LOVE Unlimited


Cartier redefines an icon with LOVE Unlimited, a new expression of connection and freedom. Born from the revolutionary 1969 LOVE bracelet, this flexible and fluid creation wraps around the wrist like a second skin, symbolizing bonds that can expand, intertwine, and evolve infinitely. Crafted with over 200 miniature components and Cartier’s signature screw motif, it represents both technical mastery and emotional depth. LOVE Unlimited celebrates modern love: limitless, intertwined, and forever in motion.

FRED – Chance Infinie Collection


Maison FRED unveils a luminous new chapter of its Chance Infinie collection, celebrating the feminine spirit with sensual curves and radiant optimism. Reimagining its signature infinity motif as an elegant ribbon of life, the design symbolizes destiny, unity, and everlasting bonds. Each creation, from pavé diamond rings to fluid necklaces, embodies Fred Samuel’s belief that every moment is a chance for happiness. Infused with the Maison’s signature sunshine energy, Chance Infinie shines as a modern talisman of confidence, love, and luck.

Louis Vuitton – Le Damier de Louis Vuitton


Le Damier de Louis Vuitton returns with a bold new chapter, introducing the warmth of pink gold to its signature geometric design. This evolution celebrates fluidity, tactility, and modern craftsmanship through meticulously hand-polished necklaces, bracelets, rings, and earrings crafted with watch-like precision. Designed for both men and women, the collection embodies Louis Vuitton’s vision of effortless versatility and individuality. Modern yet sensual, Le Damier continues to redefine fine jewelry as a symbol of timeless style and self-expression.